"A picture is worth a thousand words"

This observation was originally made by Fred R. Barnyard in 1927 in a publication known as the Advertising and Trade Journal. The adage refers to the notion that a complex idea can be conveyed with just a single still image. An image from above can tell you more about a real estate market than you could learn from an encyclopedia of demographical information. Fred R. Barnyard realized that in the world of advertising and marketing, especially in the realm of real estate, that an aerial photo can speak volumes to buyers and potential investors.